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CHAMPION THAI BOXER ENDORSES NEW SPORTS BRAND


British and English Muay Thai Boxing champion, Mark Skeer, is endorsing Manchester-based Radical Sportswear’s recently launched Muscle-In branded range of sports and fitness apparel.
 
Training out of Walkden in Manchester himself, A-class fighter Skeer wore the Muscle-In branded clothing for the first time at the recent ‘Saturday Showdown 4’ held at Liverpool’s The Black E, where Skeer beat Marc Evans in the second round in the 67kg category. In addition to sporting the ‘Fitness Styled’ apparel at future bouts, Skeer will also help promote the brand whilst working as a strength and fitness coach. He is currently studying towards a sports coaching degree at Salford University and working an internship with Salford City Reds rugby league first team out of their new home stadium.
 
Skeer’s first major fight sponsored by Muscle-In will be ‘On the Rumble at the Reebok – Resurrection’, scheduled to be held at the Premiere Suite Reebok Stadium on April 27th. Whilst Skeer waits to hear who is opponent will be, the fight will be over five, three-minute rounds.
 
Commenting on the sponsorship agreement, Radical Sportswear director, Paula Teader said: “Mark is both an accomplished Thai Boxing champion and respected strength and conditioning coach. He is passionate about his sport and fitness and trains with determination and commitment, inspiring those around him. Thai Boxing continues to increase in popularity in the UK, and we are delighted to have Mark on board. We feel confident that he will help raise the profile of Muscle-In across the sport of Muay Thai Boxing.”
 
She added: “The Muscle-In brand has already attracted a great deal of interest not just from Thai Boxing, but across sports such as both codes of rugby, boxing, field athletics, rowing and golf. Indeed we are actively working with a number of prominent figures from across each of these disciplines and hope to be in a position to make further announcements shortly.”
 
Representing the ultimate in ‘FITNESS STYLED’ clothing, Muscle-In – available online at www.muscle-in.com - is aimed at determined and self-driven individuals who have a strong commitment to their performance in the gym, or arena of their chosen sport, whilst wanting to achieve a more defined, contoured body image. Launched alongside the promotional platform ‘Giving You The Edge’, the initial product range takes in tops and shirts, base and compression wear, and bottoms and pants. In order to generate maximum exposure for the brand, Muscle-In features styles that are equally at home within the fitness environment as they are out of it.      
-ENDS-
 
NOTES TO THE EDITOR:
www.muscle-in.com
 
TWITTER: @MuslceIn1
 
Based in Manchester, Radical Sportswear Limited is the vehicle behind the introduction of Muscle-In branded sportswear and fitness apparel.
 
A family-owned and run online retailer, Radical Sportswear’s corporate strategy centres on providing customers with the highest quality and performance, muscular styled related gym and fitness apparel.
 
Looking to become quickly established as a respected and pioneering company that makes a lasting impression, it is Radical Sportswear’s intention to make sure that Muscle-In remains a dynamic proposition from the outset and lives up to its brand positioning by being strong, determined, stylish, charismatic and real.
 
 
PRESS CONTACT:
Paul Watson
Dragonfly Brand Communications Limited
Tel: 0161 820 2536
Fax: 0161 820 2451
Email: paul@dragonflybc.co.uk
 

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