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January

January



NEW RANGE OF FITNESS APPAREL SET TO ‘MUSCLE-IN’
Muscle-In is a new and authentic range of male sports and fitness apparel launched online by UK-based Radical Sportswear Limited. Representing the ultimate in ‘FITNESS STYLED’ clothing, Muscle-In – available online at www.muscle-in.com - is aimed at determined and self-driven individuals who have a strong commitment to their performance in the gym, or arena of their chosen sport, whilst wanting to achieve a more defined, contoured body image.
 
Created to be functional, aspirational and empowering, the product range centres on the use of advanced and high quality fabrics combined to deliver real performance benefits, engineered using the latest fabric technology. Indeed its creators, Radical Sportswear, are seeking to position Muscle-In as the epitome of specialist sports apparel that has been styled to deliver a sophisticated yet understated look. The introductory range achieves this by cleverly capturing the latest male colour trends within the branding; bright chartreuse green and tangerine tango.
 
Launched alongside the promotional platform ‘Giving You The Edge’, the initial product range takes in tops and shirts, base and compression wear, and bottoms and pants. In order to generate maximum exposure for the brand, Muscle-In features styles that are equally at home within the fitness environment as they are out of it. Additionally, there is a range of accessories, all of which will be embellished over the coming months.
 
Commenting on the introduction of the new Muscle-In clothing, director of Radical Sportswear, Paula Teader said: “Muscle-In recognises the growing demand for sports and fitness apparel that offers functional performance and style appeal, and which has been tailored specifically to emphasise the body contoured look. In addition to being a memorable name, Muscle-In has been crafted into a current and modern brand identity that we are confident will appeal to regular gym users.
 
“Today, for example, the commitment to resistance training and using weights isn’t solely to improve strength and stamina, achieving a ‘ripped look’ is a priority too.  Some men want to be big, but on the whole men want to look as good as they can with improved visible muscle definition, with the emphasis being on attaining a body contoured look, achieved through fitness, healthy diet and lifestyle,” she added.
 
“Not surprisingly, whilst the brand is being targeted at the 18 – 35 year old, we believe that Muscle-In’s more inclusive and approachable brand personality will lend itself to all sportsmen, irrespective of whether they want to wear Muscle-In for performance and style in the gym, or when they walk onto the arena of whichever sport they play, such as rugby, rowing, lacrosse, football, basketball, hockey, triathlon etc,” she concludes.
 
 
 
 
 
Whilst Radical Sportswear is going to market with an initial teaser product range for Muscle-In, plans are already in place to significantly expand the apparel offering, whilst also introducing a bespoke female brand and youth range in the process.
-ENDS-
 
NOTES TO THE EDITOR:

www.muscle-in.com
 
TWITTER: @MuslceIn1
 
Based in Manchester, Radical Sportswear Limited is the vehicle behind the introduction of Muscle-In branded sportswear and fitness apparel.
 
A family-owned and run online retailer, Radical Sportswear’s corporate strategy centres on providing customers with the highest quality and performance, muscular styled related gym and fitness apparel.
 
Looking to become quickly established as a respected and pioneering company that makes a lasting impression, it is Radical Sportswear’s intention to make sure that Muscle-In remains a dynamic proposition from the outset and lives up to its brand positioning by being strong, determined, stylish, charismatic and real.
 
 
PRESS CONTACT:
Paul Watson
Dragonfly Brand Communications Limited
Tel: 0161 820 2536
Fax: 0161 820 2451
Email: paul@dragonflybc.co.uk 
























































Article : Manchester Business Magazine by Shelina Begum





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