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MIPR11.13
22nd July 2013

New Brand ‘Muscle-in’ Sets The Trend For Style In The Gym
 
Muscle-in is the name behind a fresh and sophisticated new look and recently launched range of male gym and leisure wear. Introduced online by UK-based Radical Sportswear, Muscle-In is already receiving rave reviews and being worn by a number of professional sportsmen who have chosen the apparel in favour of more established brands. Indeed, since Muscle-In’s Launch in January 2013, the MI Team has seen a steady increase in the number of guys taking a leap of faith and trying the new Fitness Styled range.
 
Available at www.muscle-in.com, Muscle-In is seeking to establish a niche in the market for quality performance wear that offers a tailored and fashionable look at an affordable price. Already accepting the accolade of ‘better value than the bigger brands’ and ‘gear of the month’, Muscle-In’s Director Paula Teader states: “With fabric technology taking poll position, Muscle-In clothing is specifically tailored to show off your physique and trim down at the waist. This enhances an overall body look, ensures that you stand out, look amazing and feel even better. After all, the modern man is fashion and body conscious like never before.
 
 “Whether an occasional gym goer or professional sportsman, if you feel good in your look before a workout you will be empowered and will almost certainly perform better in training,” she adds.
 
The MI Team worked alongside gym goers to design and develop a range that offers functionality, maximum support, comfort and a unique style. It is with this principle and drive that Muscle-In launched alongside the promotional platform ‘Giving You The Edge’
 
The initial product range takes in tops and shirts, base and compression wear, and bottoms and pants. In order to generate maximum exposure for the brand, Muscle-In features styles that are equally at home within the fitness environment as they are out of it.

-ENDS-

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