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Muscle-In To Make Exhibition Debut at BodyPower Expo



The MI Team from Muscle-In is set to descend on BODYPOWER EXPO in May – the UK’s number one sports and fitness exhibition - as the new and distinctive range of male gym and sports apparel makes its debut at the show.
 
Visitors to Stand no: EE44 will be able to get up close to Muscle-In, which is already receiving rave reviews and beginning to send shock waves reverberating across the fitness and sporting world. Introduced to represent the ultimate in ‘FITNESS STYLED’ clothing, Muscle-In is aimed at those wanting to achieve a more defined, contoured body image. Putting in appearances on the Muscle-In stand will be Commonwealth Welterweight Boxing Champion, Denton Vassell, British and English Muay Thai Boxing Champion, Mark Skeer, Sale Sharks Premier rugby union player, Tom Brady, enhancement specialist, Ainslee Shafto and bodybuilding competitor, Chris Shelmerdine.
 
Commenting on the decision to take Muscle-In to BodyPower Expo, director of Radical Sportswear, Paula Teader said: “Whilst the initial interest shown in the Muscle-In range has been nothing short of phenomenal, BodyPower represent the perfect platform for us to promote the brand at what stands as the UK’s number one sports and fitness exhibition. Not only is the show expected to attract an audience of some 40,000 visitors, 81% of these will be male in the 18 – 35 age range, which is the exact target market Muscle-In is aimed at.
 
“The MI Team has already attracted some high profile visitors to the Muscle-In stand over the duration of the three day show. Not surprisingly, we are all extremely excited about ensuring the brand capitalises on the opportunities that the show will present, whilst making many new friends in the process,” she added.         
 
Created to be functional, inspirational and empowering, the product range centres on the use of advanced and high quality fabrics combined to deliver real performance benefits, engineered using the latest fabric technology. The brand aims to stand as the epitome of specialist sports apparel that has been styled to deliver a sophisticated yet understated look.
 
Launched online at – www.muscle-in.com - the initial product range takes in tops and shirts, base and compression wear, bottoms and pants, and accessories. It is the brand’s intention to expand the range by introducing many new product lines over the coming months.
-ENDS-
 
NOTES TO THE EDITOR:
www.muscle-in.com
 
TWITTER: @MuslceIn1
 
Based in Manchester, Radical Sportswear Limited is the vehicle behind the introduction of Muscle-In branded sportswear and fitness apparel.
 
A family-owned and run online retailer, Radical Sportswear’s corporate strategy centres on providing customers with the highest quality and performance, muscular styled related gym and fitness apparel.
 
Looking to become quickly established as a respected and pioneering company that makes a lasting impression, it is Radical Sportswear’s intention to make sure that Muscle-In remains a dynamic proposition from the outset and lives up to its brand positioning by being strong, determined, stylish, charismatic and real.
 
 
PRESS CONTACT:
Paul Watson
Dragonfly Brand Communications Limited
Tel: 0161 820 2536
Fax: 0161 820 2451
Email: paul@dragonflybc.co.uk 








Muscle-In sponsor Denton Vassell (Commonwealth Welterweight Boxing Champion)

With his sights set on turning his dreams into reality and becoming World Champion, Denton Vassell, undefeated Welterweight Commonwealth Boxing Champion packs a punch and skips to glory wearing Muscle-In #JUMPWITHVASSELL
                 

 







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